Lawrence Wang

Grow Together

See It in Action ↗︎

For the Adobe + Nickelodeon Creative Jam, my partner and I were tasked with creating a tablet experience for kids ages 11-13 using Adobe XD that incorporates elements of the Nickelodeon brand and either auto-animate or voice command features in XD. We were commended as one of the Finalist teams after the weekend-long event.

Problem

As COVID-19 started to rage around the world and schools sent students home, the challenge asked us to design an Android tablet or Apple iPad app that provides a safe way for kids to communicate, share, and connect with their friends and family and help kids feel safe, informed, and connected in the spirit of #KidsTogether.

Solution

As COVID-19 started to rage around the world and schools sent students home, the challenge asked us to design an Android tablet or Apple iPad app that provides a safe way for kids to communicate, share, and connect with their friends and family and help kids feel safe, informed, and connected in the spirit of #KidsTogether.

GT header

Research

Through our research, we found some things that kids tend to love and tweaked our designs accordingly.

Kids Love: We Decided:
Learn through doing Opportunity to watch educational videos and complete activities with Nickelodeon characters
Surprises and challenges Daily quizzes about Nickelodeon characters and health tips about keeping the household safe
Feedback and rewards Earn “seeds” as in-app currency for purchasing plants for the garden; instant response to actions, such as quiz submission
Ease of navigation Simple navigation consisting of taps and scrolls

Process

Initial Sketches:

Sketches

Lofi-wireframe:

Wireframe

Visual Elements:

Colors

Design Decisions

Garden: I was responsible for creating graphical contents, as well as exploring the interactions for the garden page. In the garden, kid users can water their plants and access a market to purchase plants with in-app currency. They can also access their friend’s garden and water their friend’s plants, which allows them to stay connected to their friends.

Carousel: At the top of the Explore page, kids can see their friend’s activity, which encourages them to check out different activities and do more on their own, thereby cultivating healthy competition.

Explore: We want the Explore page to be the portal for kids to learn and have fun. On the Explore page, kids can explore indoor activities, take quizzes, and watch videos and read articles about the pandemic. “Seeds” can be earned through consuming content, and serve as the impetus for keeping users engrossed.

Parental Control: In addition to the kids' interface, we designed a completely different flow for parents, giving them more control over and opportunity to interact with their kids. Parents can set daily maximum time, monitor viewing activity, approve activity completion, and suggest activities and educational content for their children.

Information Architecture

Flow Chart

Kid's Flow

User Flow

Results

  • Finalist team in the competition, winning 6th place out of 145 teams. The world-building aspect of the design was appreciated by the judges, who advised the creation of an even more immersive experience. In the future, introducing varieties of plants and making the app revolve more around the virtual world are possibilities for exploration.

  • Furthermore, had there been more time, user-testing with kids is another direction worth attempting. It would have allowed us to pinpoint the interest of the specific demographics. Researching what apps are used and loved by kids in the age group would offer insight into whether our design was too playful, and whether middle schoolers would consider it too childish.

Final Results

I started building things some time ago. Exploring the intersection between design and code makes me feel powerful, and implementing design to create meaningful and useful products has been more fulfilling than my past dabbling in fine arts. The liberal arts™ education at Yale has afforded me the opportunity to discover economics and political science as immensely interesting, although what I will do with them remains to be seen.
In my free time, I enjoy watching Chinese TV, collecting song lyrics, and making Spotify playlists. I am fascinated by architecture and interior design and collect cool floor plans on a blog. One of my life ambitions is becoming Yelp Elite one day, but I figure my love for food trumps my critical insights nearly 100% of the time, so we will see about that.
Instagram ↗︎LinkedIn ↗︎Thoughts ↗︎In My Defense ↗︎
Songs I've Been Listening To:
In my darkest hours I stumbled on a secret power.
6:00:35 AM